Garden tourism e jardins históricos:A natureza patrimonializada

Susana Gastal, Ana Maria Costa Beber, Pedro de Alcântara Bittencourt César

Abstract


Postmodernity is the cultural expression of the globalized economy, marked by the accelerated mobility of people, goods and capital; by the expansion and greater political hegemony of the cities; and by the nature’s disappearance, among others. As result there is a significant presence of tourism, the emergence of cities as qualified tourism destinations and nature's culturalization, as forest reserves, parks and historic gardens among others. This paper aims to discuss what is being treated as garden tourism or garden visiting, at the intersection between nature, culture and tourism. The segment is treated as niche tourism, and it involves the historic gardens, botanical gardens and events related to plants and gardening materials. The research, methodologically in qualitative bias, includes literature review, an online survey to record international experiences and a case study highlighting the Sitio Burle Marx, located in the city of Rio de Janeiro, Brazil. Created by the artist Burle Marx, the ‘Sítio” houses representative specimens of the Brazilian flora, some of them threatened with extinction, and it was considered by the National Historical and Artistic Heritage Institute (IPHAN) in 2003 as Brazilian cultural heritage. Today, the ‘Sitio’ receives tourists and residents of the city itself, for visitation and participation in courses and cultural events held there. The results indicate the importance and possibilities for garden tourism, with emphasis on the incorporation of historical gardens into the segmented tourist offer.


Keywords


Garden Tourism, Heritage, Historical Garden, Niche Tourism

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