Methodological proposal for an oenological touristic itinerary of the Axarquía in Málaga

Gorka Zamarreño Aramendia, Elena Cruz Ruiz, Raul Calderón

Abstract


Wine routes have become powerful focal points of tourism in spain in the last decade. This type of tourism has obvious advantages over other typologies because it allows to seasonalise the activity and associate it with quality visitors. The value of the wine routes is very important as they put in value the cultural traditions of the terroir and it has the capacity to generate a high added value "in situ". The case of malaga is worthy of study since it combines its undeniable tourist power and an oenological tradition that has been settled in its territory for centuries. That is why the regulatory council of Denominations Of Origin Málaga, Sierras De Málaga And Pasas De Málaga has been developing the project of an oenological route for the province of Malaga in which the entire wine supply of the province is integrated with the exception of ronda which already has its own certified route. In its working documents, five itineraries (North, Axarquía, Montes, Manilva, Sierra de las Nieves) are proposed which reflect the oenological diversity of the province. Going deeply in this reality, the present work proposes the design of the itinerary for the axarquía, a densely populated territory that struggle with abrupt geography. Attending the criteria of geographical, cultural and tourist efficiency so that a proposal has been elaborated that satisfies the necessities of the oenological tourist, having as protagonist the wines elaborated in the zone and its cellars.



Keywords


Wine, Routes, Tourism, Málaga, Axarquía, Rural Development, Culture

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