Interjet: a big national capital company

Beatriz Pérez Sánchez

Abstract


Companies in the service sector transport sector, such as airlines that meet the material and immaterial needs of society, are of great importance for tourism and therefore for the Mexican economy. The objective of this article is to analyze the characteristics and competitive strategies that allowed the INTERJET airline to become a large corporate. The methods used are: historical-critical and analytical. The approaches of historical origin and of corporate and organizational strategies were used, identifying their dimension and structure, their acquisitions and alliances (Concheiro, Fragoso, & Gutiérrez, 1979). Results: it is a consolidated national capital company as the airline that most passengers transports on domestic flights, the second in the market with an offer of 55 air routes and with presence in the United States, Canada, Latin America and the Caribbean.no more than 250 words.


Keywords


Economic development, strategies, history, tourism, transportation

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