Impact of sharing economy in sacrifice in the collaborative tourism evaluated through a multiple regression model

Renata Alcoforado, Daniela Alcoforado, Ana Claudia Costa Gomes, Elidomar Alcoforado

Abstract


The sharing economy is considered to be a current trend, predominantly in the collaborative tourism sector by facilitating interactions via the Internet and allow improving tourist relationship with the community. Consumers sacrifice as much money as other resources (time, energy, effort) for goods and services. Sacrifice is influenced by monetary factors, temporal, psychological and behavioral. It is proposed that the perceived sacrifice in the context of tourism tends to decrease when one engages in collaborative consumer services. In this context, this paper aims to analyze the impact of sharing economy in perceived sacrifice. The literature review consisted of sacrifice and sharing economy studies, mainly in the field of tourism. Then, analyzing these papers with a text mining approach using the software NVivo Pro 11. To achieve the goals, we built a survey and analyzed with a quantitative research approach using methods of multivariate analysis model, specifically a multiple regression model with the software IBM SPSS 25. The results showed that people when using collaborative tourism, although they spare monetary resources, they sacrifice themselves more by obtaining services with less comfort and more expenditure of time, these being the two most relevant factors for the perception of sacrifice.


Keywords


Sharing economy. sacrifice. collaborative tourism. regression

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